The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” said Perkins Miller, CEO of Fandom. “We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. It also will contribute to Fandom’s affiliate and commerce efforts, the company said, and bolster revenue on Fanatical, its gaming commerce business. In announcing the Red Ventures deal, Fandom said it will boost the company’s position in many corners of the overall digital universe, including reference, community, trends, ratings, reviews, news and commerce. In recent years, the company has acquired ScreenJunkies, Curse Media and Fanatical, increasing its presence in the pop culture, gaming and ecommerce sectors. Insights from this large population of engaged fans is harnessed for FanDNA, Fandom’s proprietary data platform. Financial terms of the deal were not disclosed.įounded in 2004 by Wikipedia’s Jimmy Wales and Angela Beesley Starling, Fandom controls a large cache of data on consumer preferences in film, TV, video games and other corners of pop culture.
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